Now that Google Adwords is so picky about the quality of your advertising – from key phrase, through advertisement to landing page – wouldn’t it be good to know what Google thinks of your advertising without waiting for the results from running your campaign?
There’s actually a hidden column in Adwords that tells you just this. If you haven’t discovered it – and many people I’ve talked to haven’t – log in to your Adwords account and drill down to open an Ad Group. Click on the Keywords tab and look towards the middle of the screen for a link that says Customise columns. Click on the link, then on the pull-down menu, and choose Show Quality Score.
A new Quality Score column will appear. It’ll tell you how good your advertising is, key phrase by key phrase, and the minimum you need to bid on that key phrase. If you’re not showing mostly Greats, with the occasional OK, you’re probably spending too much on your AdWords click-through.
You’ll need to do some work on your campaign to get those Great ratings.
And don’t forget to switch on the Quality Score column for every one of your Ad Groups.
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