If you found How to win against the big boys on the search engines interesting, you must read my latest article, on Reducing Risk for Start-up Sites on the Web Positioning Centre site:
‘Fail fast and fail cheap’ is a piece of advice that’s embedded in Internet culture. It’s also a piece of advice that many Internet entrepreneurs and established businesses fail to fully understand.
Let’s strip away that idea of failing, for a moment. Let’s modify it to ‘launch fast and cheap’. Many small businesses and start-ups soon get carried away with launching and lose sight of how they should be spending their budget.
The article shows how to stop failing fast and expensive.
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