1. Raw power – How many searches?

2. Low hanging fruit – Low competition

3. Expectation – Is the person using this search likely to be looking for what your site is offering?

4. Is the phrase English? – If it isn’t, neither will your copy be!

5. Can you write good, readable, copy with it? – something like ‘Waterloo Bridge London UK’ is acceptable English, but will be just about impossible to weave into readable copy

6. Is it what you want to say? – Is it a good fit with your products, services, company, marketing plan, business plan and so on?

Related posts:

1. Why putting key phrases in headings improves copy
2. Driving your site up the search engine rankings
3. This is great