When I’m asked to assess copy on a client’s Web site, here are some of the most important things I look for:
1. Does it read well? Obvious, but vital, when so much content is patently rubbish!
2. Does it accurately reflect the client’s products, services and strategy?
3. Are the benefits clearly expressed? Or, more fundamentally, do I understand what the site is about?
4. Is there enough copy for SEO purposes? 200-300 words on a page is a sensible amount.
5. Does the copy support the site’s SEO strategy? Has it been constructed to give leverage to the chosen key phrases?
6. Does the copy keep the visitor on the site? Have a look at the site logs and see where the exit (bounce) points are. How many pages are visited on each visit?
How does yours measure up?
Related posts: