In this month’s issue of The Marketing Leaders email magazine, I give an overview of the core issues in SEO in 2006.
In retail, position and passing trade are critical. On the Web, search engine positions and the traffic resulting from searches are equally so. There are two effective ways you can attract traffic to your Web site:
• Organic search engine optimisation (SEO) – methodologies designed to increase traffic to Web sites by achieving high positions in search engine results
• Pay Per Click Advertising (PPC) – sometimes called Search Engine Marketing (SEM), and carried out through services like Google Adwords
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