Geoffrey Moore’s chasm concept keeps popping up recently, for some reason.
It seems some people support the ideas; while many more don’t.
But, in the early 90s, the book and the ideas were the hottest of poop in the IT industry, but they, like countless other accepted – and useful – concepts got pushed aside by the dotcom goldrush.
Now, so many people think it’s old hat; a fashion from the times of Baggy.
I’d have to disagree. I have a client whose business situation is described so accurately by the Chasm that I was shocked. It had kind of slunk into the back of my mind and gone to sleep somewhere comfortable.
Of course, that’s because the Chasm concept doesn’t apply to the whole of the technology industry and its products. It applies right there at the cutting edge.
If you’re a start-up looking to find a large market for your products, the book is still worth a read.
Related posts: