I have some pretty good spam filtering in place these days. So do most people, I guess.
So why do so many of the newsletters I subscribe to fall foul of such filters? Some time ago, we put some tests in place to ensure our newsletters don’t get caught in spam filters.
I’m amazed that others haven’t done so. It takes time and a little ingenuity in rewriting content sometimes, but it’s well worth the effort to get the newsletters delivered.
Think about it – do you test your newsletters for spam ratings? If you don’t then they could be suffering the same fate as the four I unceremoniously dumped from my spam folder this morning.
When I’m pushed for time or have reading matter mounting up, it’s as good a way as any to decide what gets my attention.
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