It’s only fashion, Phillippe!
“… Most American men,” writes Guy Trebay in The New York Times, “still enjoy dressing the way they did before they started to shave, spending, for instance, more than $13 billion on T-shirts annually. Phillippe Starck, who has just introduced a new line of “high-tech sneakers and boots” for Puma, explains the American male’s case of arrested fashion development this way: “We must realize,” he says, “that we were bacteria four billion years ago. Then we were fish, then frogs, then monkeys, then the supermonkeys we are now.”
Why is he mentioning frogs?
But whichever way, it’s a pretty impressive bit of marketing BS.
reveries – marketing insights and ideas
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