Over the years, I’ve read a lot about Search Engine Optimisation. Tricks of the trade. What this or that search engine will or won’t accept. You know the stuff.
Some people of my acquaintance say loudly that content is king, and forget all the trickery. Kalena Jordan takes that view at Search Engine Guide:
Fortunately, the web site aspects that most search engines prefer are also those that visitors prefer. Build a quality site with plenty of text, up-to-date, relevant content that other sites link to, a solid navigation system, submit it by hand to popular directories and search engines and you will be on your way to high rankings in no time. It’s not difficult, it’s not tricky and it certainly doesn’t involve any black magic.
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