I can’t lay my hands on the exact quote or the book (probably The Lost Continent), but Bill Bryson said something like:
“Why should we trust a company whose public face is a half-witted clown called Ronald?” 
Or you could read this from the Wall Street Journal for a hardly less disturbing view of the public face of the world’s favourite patty purveyor:
WSJ.com – Ronald McDonald Is So Busy, But Just How Does He Do It?
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